I Never Planned to Be a Content Coach

In 2021, the only time I ever created social media content was when I privately shared a picture of my kids or our adventures on Facebook, so that my closest friends and family could stay updated. But that all changed after the birth of my son. When he was 3 months old, I dove head first into my first online business. I needed a distraction, something to keep my post-partum anxiety and isolation at bay.

Plus, since COVID, I wasn't getting my social needs met at work anymore, the ONLY downside to telecommuting.

So I ran my first business ran inside a private Facebook group. I didn’t post, I just connected and invited. That model brought in $100k+ in sales in two years, four all-expenses-paid trips, and a speaking spot at a conference. All while being a full-time working mom of two under 7.

But by 2023, my heart wasn’t in it anymore. My eye was on something new, so I quit. 

In 2024, I launched a new Instagram account. I never posted more than 5 times on my personal IG account before. I had no clue what I was doing, but I knew I could figure it out. I just wanted to replace the income I lost in my first business, and do something that TRULY felt like me.  

Fast forward to now: over $35k in my OWN sales from digital products and courses.
I'm more aligned, more fulfilled, and content finally makes sense! 

The Content Clarity Sessions Were Born

This blog (and weekly email series) is here to give you real strategy, that you won't find in your overpriced, unclear, vague courses. 

If you're inside my course/community, The Messaging Lounge, some of this might sound familiar. But repetition is how mastery happens. And I don’t copy and paste, every lesson is unique.

Why Learn From Me?

Because I didn’t start with a strategy. I started with confusion.

Because I have 20+ professional years in psychology & human behavior science. I’ve studied what makes people do the things they do, and what makes them WANT to take action (or not). 

Because I teach like a human. (I used to be a college professor + professional behavioral trainer.)

But most importantly?

I’ll never tell you there's only one right way to build your brand. I help you find YOUR way, using your voice, your stories, and your strengths.

 What Content That Converts Really Looks Like

Here’s what I help clients create:

• Clear messaging without the jargon
  (talk to me like I'm a 5th grader, please)

• Sales content that doesn’t feel pushy
  (I don't do pushy. I don't do ick. I won't use fear mongering or shiny-object syndrome to make my sales.)

• Scroll-stopping Reels that feel like you
  (It's the only way I know how to do it.)

Because here’s the truth:

Your audience doesn’t need more tips. They need a moment of recognition.

That moment where they think: “Omg, that’s me.”

That’s when content becomes binge-worthy. That’s when the sales roll in.

Your Content Prompt This Week

Make your next Reel like you're speaking to someone on Day 1.

Tell the story:

• What did it feel like when you started in your niche/industry?

• What didn’t work at first?

• What changed?

Bad Hook: "Here’s how to grow your IG and make money online."
Better Hook: "I started this account on [date]. No idea what I was doing. I just wanted [insert dream result]. Tried [something that didn’t work]. Cried, screamed, doubted. But then I found a method that actually DID work."

See the difference? Most importantly, FEEL the difference?

Want Feedback?

This is what I do inside The Messaging Lounge. You can share your hooks, get real feedback, and actually start seeing results. Increased views, increased CONNECTION, and increased engagement! 

I teach you my Sales Trifecta strategy:
- Your ZONE of GENIUS
- Content that tells YOUR story
- Sales Psychology to get people buying

If this sounds like something that could help you increase your views, engagement, leads, AND sales...come check it out! You can get a FREE 3-day Trial, too!

Stop being invisible, and start being irresistible!

- Diana